Geographic marketing is how businesses reach potential customers in the region. Understanding the local culture and environment gives businesses many business advantages. So what is geographic marketing? Follow IOTLink to follow the article below to understand more!
What is geographic marketing?
Geographic marketing is a marketing strategy that focuses on identifying and leveraging geographic factors in promoting products or services to a specific group of customers. This strategy includes market research to understand the geographical characteristics of customers. Includes location, environment, and culture.
Geographic marketing activities include:
- Develop a geographical plan
- Identify target areas
- Define target customers
- Create local marketing campaigns
- Increase access and interaction with customers.
Specific example: CocaCola has identified and segmented the market they need to reach by country. Such as: USA, Japan, Korea, Vietnam... Therefore, CocaCola's products will have different changes from the inside out such as taste, design, packaging,... to suit each campaign. Marketing everywhere.
The effectiveness of geographic marketing
The business market is getting bigger and bigger. However, consumer needs and preferences and tastes of customers are becoming more and more diverse and constantly changing. Therefore, the competition becomes fierce.
Therefore, if the business identifies the appropriate market segment. From there, plan to implement Marketing strategies, including geographic marketing. That will bring more efficiency than other competitors.
Reach target customers
Geographic factors can help businesses identify and reach target customers more effectively. Especially when you want to reach customers in a specific area. Knowing who your target audience is will create clear and direct messages and content.
Increased reliability
Create a reputable business image locally. Help customers trust and feel closer to the business. This increases reliability and increases the likelihood of customers returning to use the product or service.
Effective competition
Focus on a specific geographical area, research and learn about competitors. From there, come up with effective marketing strategies to compete and gain market share.
Cost Optimization
Focus on a certain area. Identify segments, target customers, effective marketing mix. This helps reduce advertising costs and increase customer conversion rates.
Increase engagement
Create exceptional local marketing campaigns, create interaction and communicate directly with customers. Increase opportunities to reach out and build good relationships. When customers feel understood, they become more committed to the brand.
Methods of implementing geographic marketing
An effective geographic marketing implementation method that IOTLink brings to businesses. It's a digital map Map4D.
Map4D is the first and only 2D, 3D, 4D digital map platform in Vietnam. In addition to being a 2D mapping application with a full database covering 63 provinces, border areas and islands, Map4D is also a digital mapping platform that allows the development of countless other smart applications.
Map4D digital maps also simulate realistic 3D images visually and vividly. In particular, users can also see the change of any object over time.
Map4D integrates geographic information system (GIS) to support businesses in developing and managing retail store chains with effective geographic marketing strategies:
- Planning the market and choosing the right selling point
- Allocate goods properly according to the habits and consumption power of each region
- Operate points of sale scientifically and economically
- Effective marketing and promotion of products, services, and brands
- Detailed asset management by each point of sale, minimizing losses and wastage
In short
Knowing where your business is located, who your customers are and where they are, and what they want to create effective geographic marketing strategies, high conversion value, and thriving. And Map4D will be an effective support platform for businesses in this innovation and development.
