Good chain store management will help businesses organize chain branches more effectively. Increase brand awareness. Visualize the location of branches and business locations. Create a foothold in the market. And develop a more efficient sales system.
Understanding the customer buying decision process
The customer buying process is a specific sequence of actions. Based on the fact that, customers will go through 5 basic steps as follows:
- Step 1: Identify your needs
- Step 2: Find information
- Step 3: Evaluate and choose
- Step 4: Decide to buy
- Step 5: Evaluate after purchase
It is very important for businesses to analyze and understand the customer buying decision process. By understanding the process, chain businesses will optimize customer reach with better strategies.
To be able to complete step 4: Purchase decision in the customer buying process, businesses need to make efforts to improve each previous step. And when 90% said that customers will buy their products, businesses cannot help but seize this "golden opportunity".
Map4D digital map platform will help you promote conversion rate, increase revenue for the best chain of stores.
Manage chain stores and increase brand awareness with Map4D
Store chain management
Map4D digital map platform can integrate with different platforms and technologies. Good support for chain business development.
The integration of Map4D into your website/application brings a number of advantages such as:
For Businesses
- Easy to integrate into the website.
- Provide complete information of each branch. Such as: branch name, address, operating time, photo, phone number, etc.
- Easy to update information, quick to edit.
- Suggest stores around customers.
- Manage system data information for each branch, not skipping any branch.
- Integrates with many other platforms. Advanced chain management better.
For customers
- Find information according to your needs easily
- Locate your current location and see nearby store suggestions.
- Get information and store status.
- Measure the distance and travel time to the store.
- Detailed directions with optimal route.
- Create the best convenience when shopping.
Increase brand awareness
One of the advantages of businesses developing chain stores is to increase brand awareness. Since then, the business has managed the chain of stores better and developed. Bring convenience to customers in the shopping process.
For Businesses
- Unify the entire brand identity on the map
- Create markers on the map with logos, colors and brand names.
- Enhance brand awareness on digital platforms.
- Differentiate yourself from the competition and capture the attention of your customers.
- Build customer trust and loyalty.
- Increase brand value, attract the attention of potential investors and partners.
- Increase sales because customers are easy to identify, search and shop.
For customers
- Customers can easily identify and find information about the location of the business
- Save time and effort shopping.
- Brand identity helps customers trust the quality of products and services of the business.
- Customers can easily access the latest information from the business.
In short
Understanding the customer's purchasing decision process so that the business chain can plan a good business strategy. And Map4D will be the platform contributing to store chain management and increasing brand recognition. Visualize the location of branches and business locations. Create a foothold in the market and develop a more effective sales system.
