{"id":13218,"date":"2023-04-10T11:06:02","date_gmt":"2023-04-10T04:06:02","guid":{"rendered":"https:\/\/iotlink.com.vn\/?p=13218"},"modified":"2023-04-10T11:07:12","modified_gmt":"2023-04-10T04:07:12","slug":"marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong","status":"publish","type":"post","link":"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/","title":{"rendered":"Geographic marketing \u2013 Market segmentation develops system chains"},"content":{"rendered":"<p style=\"text-align: justify;\"><b><i><span data-contrast=\"auto\">Geographic marketing is how businesses reach potential customers in the region. Understanding the local culture and environment gives businesses many business advantages. So what is geographic marketing? Follow IOTLink to follow the article below to understand more!<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/\"><b><i><span data-contrast=\"none\">What is geographic marketing? objectives and key elements of geomarketing<\/span><\/i><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #eaeaea;color:#eaeaea\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #eaeaea;color:#eaeaea\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Marketing_dia_ly_la_gi\" title=\"What is geographic marketing?\u00a0\">What is geographic marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Hieu_qua_cua_Marketing_dia_ly\" title=\"The effectiveness of geographic marketing\u00a0\">The effectiveness of geographic marketing\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Tiep_can_khach_hang_muc_tieu\" title=\"Reach target customers\u00a0\">Reach target customers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Tang_do_tin_cay\" title=\"Increased reliability\u00a0\">Increased reliability\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Canh_tranh_hieu_qua\" title=\"Effective competition\u00a0\">Effective competition\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Toi_uu_hoa_chi_phi\" title=\"Cost Optimization\u00a0\">Cost Optimization\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Tang_do_tuong_tac\" title=\"Increase engagement\u00a0\">Increase engagement\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Phuong_phap_trien_khai_Marketing_dia_ly\" title=\"Methods of implementing geographic marketing\u00a0\">Methods of implementing geographic marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/iotlink.com.vn\/en\/marketing-dia-ly-phan-khuc-thi-truong-phat-trien-chuoi-he-thong\/#Tom_lai\" title=\"In short\u00a0\">In short\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Marketing_dia_ly_la_gi\"><\/span><b><span data-contrast=\"auto\">What is geographic marketing?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Geographic marketing is a marketing strategy that focuses on identifying and leveraging geographic factors in promoting products or services to a specific group of customers. This strategy includes market research to understand the geographical characteristics of customers. Includes location, environment, and culture.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Geographic marketing activities include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Develop a geographical plan<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identify target areas<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Define target customers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Create local marketing campaigns<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increase access and interaction with customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Specific example: CocaCola has identified and segmented the market they need to reach by country. Such as: USA, Japan, Korea, Vietnam... Therefore, CocaCola&#039;s products will have different changes from the inside out such as taste, design, packaging,... to suit each campaign. Marketing everywhere.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_13221\" aria-describedby=\"caption-attachment-13221\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13221 size-large\" src=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Marketing-dia-ly-Phan-khuc-thi-truong-phat-trien-chuoi-he-thong-1024x684.png\" alt=\"Marketing \u0111\u1ecba l\u00fd - Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n chu\u1ed7i h\u1ec7 th\u1ed1ng\" width=\"800\" height=\"534\" srcset=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Marketing-dia-ly-Phan-khuc-thi-truong-phat-trien-chuoi-he-thong-1024x684.png 1024w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Marketing-dia-ly-Phan-khuc-thi-truong-phat-trien-chuoi-he-thong-1536x1026.png 1536w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Marketing-dia-ly-Phan-khuc-thi-truong-phat-trien-chuoi-he-thong-2048x1368.png 2048w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Marketing-dia-ly-Phan-khuc-thi-truong-phat-trien-chuoi-he-thong-18x12.png 18w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Marketing-dia-ly-Phan-khuc-thi-truong-phat-trien-chuoi-he-thong-300x200.png 300w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Marketing-dia-ly-Phan-khuc-thi-truong-phat-trien-chuoi-he-thong-768x513.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-13221\" class=\"wp-caption-text\">Geographic marketing \u2013 Market segmentation develops system chains<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Hieu_qua_cua_Marketing_dia_ly\"><\/span><b><span data-contrast=\"auto\">The effectiveness of geographic marketing<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">The business market is getting bigger and bigger. However, consumer needs and preferences and tastes of customers are becoming more and more diverse and constantly changing. Therefore, the competition becomes fierce.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Therefore, if the business identifies the appropriate market segment. From there, plan to implement Marketing strategies, including geographic marketing. That will bring more efficiency than other competitors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tiep_can_khach_hang_muc_tieu\"><\/span><b><i><span data-contrast=\"auto\">Reach target customers<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Geographic factors can help businesses identify and reach target customers more effectively. Especially when you want to reach customers in a specific area. Knowing who your target audience is will create clear and direct messages and content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tang_do_tin_cay\"><\/span><b><i><span data-contrast=\"auto\">Increased reliability<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Create a reputable business image locally. Help customers trust and feel closer to the business. This increases reliability and increases the likelihood of customers returning to use the product or service.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Canh_tranh_hieu_qua\"><\/span><b><i><span data-contrast=\"auto\">Effective competition<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Focus on a specific geographical area, research and learn about competitors. From there, come up with effective marketing strategies to compete and gain market share.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_chi_phi\"><\/span><b><i><span data-contrast=\"auto\">Cost Optimization<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Focus on a certain area. Identify segments, target customers, effective marketing mix. This helps reduce advertising costs and increase customer conversion rates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tang_do_tuong_tac\"><\/span><b><i><span data-contrast=\"auto\">Increase engagement<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Create exceptional local marketing campaigns, create interaction and communicate directly with customers. Increase opportunities to reach out and build good relationships. When customers feel understood, they become more committed to the brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Phuong_phap_trien_khai_Marketing_dia_ly\"><\/span><b><span data-contrast=\"auto\">Methods of implementing geographic marketing<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">An effective geographic marketing implementation method that IOTLink brings to businesses. It&#039;s a digital map <a href=\"https:\/\/map.map4d.vn\/\"><em><strong>Map4D<\/strong><\/em><\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_13222\" aria-describedby=\"caption-attachment-13222\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-13222 size-full\" src=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Nen-tang-Map4D-ho-tro-Marketing-dia-ly.jpg\" alt=\"N\u1ec1n t\u1ea3ng Map4D h\u1ed7 tr\u1ee3 Marketing \u0111\u1ecba l\u00fd\" width=\"720\" height=\"540\" srcset=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Nen-tang-Map4D-ho-tro-Marketing-dia-ly.jpg 720w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Nen-tang-Map4D-ho-tro-Marketing-dia-ly-16x12.jpg 16w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Nen-tang-Map4D-ho-tro-Marketing-dia-ly-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-13222\" class=\"wp-caption-text\">Map4D platform to support geographic marketing<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Map4D is the first and only 2D, 3D, 4D digital map platform in Vietnam. In addition to being a 2D mapping application with a full database covering 63 provinces, border areas and islands, Map4D is also a digital mapping platform that allows the development of countless other smart applications.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Map4D digital maps also simulate realistic 3D images visually and vividly. In particular, users can also see the change of any object over time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_13220\" aria-describedby=\"caption-attachment-13220\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-13220 size-full\" src=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Giai-phap-3D-Marketing-cung-Map4D.jpg\" alt=\"Gi\u1ea3i ph\u00e1p 3D Marketing c\u00f9ng Map4D\" width=\"720\" height=\"540\" srcset=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Giai-phap-3D-Marketing-cung-Map4D.jpg 720w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Giai-phap-3D-Marketing-cung-Map4D-16x12.jpg 16w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Giai-phap-3D-Marketing-cung-Map4D-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-13220\" class=\"wp-caption-text\">3D Marketing solution with Map4D<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Map4D integrates geographic information system (GIS) to support businesses in developing and managing retail store chains with effective geographic marketing strategies:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">- Planning the market and choosing the right selling point<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">- Allocate goods properly according to the habits and consumption power of each region<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">- Operate points of sale scientifically and economically<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">- Effective marketing and promotion of products, services, and brands<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">- Detailed asset management by each point of sale, minimizing losses and wastage<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_13223\" aria-describedby=\"caption-attachment-13223\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13223 size-large\" src=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Chien-luoc-Marketing-dia-ly-Truc-quan-chuoi-cua-hang-tren-Map4D-1024x687.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ecba l\u00fd - Tr\u1ef1c quan chu\u1ed7i c\u1eeda h\u00e0ng tr\u00ean Map4D\" width=\"800\" height=\"537\" srcset=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Chien-luoc-Marketing-dia-ly-Truc-quan-chuoi-cua-hang-tren-Map4D-1024x687.png 1024w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Chien-luoc-Marketing-dia-ly-Truc-quan-chuoi-cua-hang-tren-Map4D-1536x1030.png 1536w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Chien-luoc-Marketing-dia-ly-Truc-quan-chuoi-cua-hang-tren-Map4D-18x12.png 18w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Chien-luoc-Marketing-dia-ly-Truc-quan-chuoi-cua-hang-tren-Map4D-300x201.png 300w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Chien-luoc-Marketing-dia-ly-Truc-quan-chuoi-cua-hang-tren-Map4D-768x515.png 768w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Chien-luoc-Marketing-dia-ly-Truc-quan-chuoi-cua-hang-tren-Map4D.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-13223\" class=\"wp-caption-text\">Geographic Marketing Strategy \u2013 Visualize chain stores on Map4D<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tom_lai\"><\/span><b><span data-contrast=\"auto\">In short<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Knowing where your business is located, who your customers are and where they are, and what they want to create effective geographic marketing strategies, high conversion value, and thriving. And Map4D will be an effective support platform for businesses in this innovation and development.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><a href=\"https:\/\/iotlink.com.vn\/en\/ban-do-chuoi-cua-hang-voi-map4d-quan-ly-hieu-qua-kinh-doanh\/\"><b><i><span data-contrast=\"none\">Map of chain stores with Map4D \u2013 Business performance management<\/span><\/i><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Geographic marketing is how businesses reach potential customers in the region. Understanding the local culture and environment gives businesses many business advantages. So what is geographic marketing? Follow IOTLink to follow the article below to understand more [...]<\/p>","protected":false},"author":1,"featured_media":13221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[155,106,91,154,144,146,145,153],"class_list":["post-13218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-cong-nghe","tag-ban-do-chuoi","tag-ban-do-cua-hang","tag-chuoi-cua-hang","tag-chuoi-he-thong","tag-geo-marketing","tag-marketing-3d","tag-tiep-thi-dia-phuong","tag-tiep-thi-hieu-qua"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v24.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing \u0111\u1ecba l\u00fd - Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n chu\u1ed7i h\u1ec7 th\u1ed1ng<\/title>\n<meta name=\"description\" content=\"Marketing \u0111\u1ecba l\u00fd l\u00e0 c\u00e1ch th\u1ee9c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong khu v\u1ef1c. 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