{"id":13191,"date":"2023-04-05T15:01:10","date_gmt":"2023-04-05T08:01:10","guid":{"rendered":"https:\/\/iotlink.com.vn\/?p=13191"},"modified":"2023-04-05T15:05:38","modified_gmt":"2023-04-05T08:05:38","slug":"tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly","status":"publish","type":"post","link":"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/","title":{"rendered":"What is geographic marketing? Goals and key elements of geomarketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><b><i><span data-contrast=\"auto\">Geomarketing is a new term, used quite a lot in recent times. What is geographic marketing? What are the goals and key factors? Let&#039;s find out with IOTLink through the following article!<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/iotlink.com.vn\/en\/ban-do-nong-nghiep-so-map4d-gop-phan-xay-dung-nong-hoa-thong-minh\/\"><b><i><span data-contrast=\"none\">Map4D digital agricultural map \u2013 Contributing to building smart agrochemistry<\/span><\/i><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #eaeaea;color:#eaeaea\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #eaeaea;color:#eaeaea\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Tiep_thi_dia_ly_la_gi\" title=\"What is geographic marketing?\u00a0\">What is geographic marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Quy_mo_va_xu_huong\" title=\"Scale and trend\">Scale and trend<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Ve_quy_mo\" title=\"About the scale\u00a0\">About the scale\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Ve_xu_huong\" title=\"About the trend\u00a0\">About the trend\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Muc_tieu_cua_tiep_thi_dia_ly\" title=\"The goal of geomarketing\u00a0\">The goal of geomarketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Cac_yeu_to_chinh_cua_tiep_thi_dia_ly\" title=\"Key elements of geomarketing\u00a0\">Key elements of geomarketing\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Dinh_vi_dia_ly\" title=\"Geolocation\u00a0\">Geolocation\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Du_lieu_dia_ly\" title=\"Geographic data\u00a0\">Geographic data\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Khach_hang_dia_phuong\" title=\"Local customers\u00a0\">Local customers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Ket_noi_mang_luoi\" title=\"Network connection\u00a0\">Network connection\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Chien_luoc_tiep_thi_dia_phuong\" title=\"Local marketing strategy\u00a0\">Local marketing strategy\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/iotlink.com.vn\/en\/tiep-thi-dia-ly-la-gi-muc-tieu-va-cac-yeu-to-chinh-cua-tiep-thi-dia-ly\/#Tom_lai\" title=\"In short\u00a0\">In short\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tiep_thi_dia_ly_la_gi\"><\/span><b><span data-contrast=\"auto\">What is geographic marketing?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Geographic marketing (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Geomarketing\"><em><strong>Geo Marketing<\/strong><\/em><\/a>) is a geo-based marketing strategy. Businesses will have to focus on analyzing, locating and reaching customers in a specific geographic area. By using digital maps, navigation systems, geographic data, other related technologies, etc. to know the geographical location of potential business and potential customers. From there, come up with marketing strategies with specific tactics. Help develop local businesses and products\/services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_13199\" aria-describedby=\"caption-attachment-13199\" style=\"width: 888px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13199 size-full\" src=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Geo-Marketing-Tiep-thi-vi-tri-phat-trien-doanh-nghiep-va-san-phamdich-vu-tai-dia-phuong-do-1.png\" alt=\"Geo Marketing - Ti\u1ebfp th\u1ecb v\u1ecb tr\u00ed ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m &amp; d\u1ecbch v\u1ee5 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng\" width=\"888\" height=\"397\" srcset=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Geo-Marketing-Tiep-thi-vi-tri-phat-trien-doanh-nghiep-va-san-phamdich-vu-tai-dia-phuong-do-1.png 888w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Geo-Marketing-Tiep-thi-vi-tri-phat-trien-doanh-nghiep-va-san-phamdich-vu-tai-dia-phuong-do-1-18x8.png 18w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Geo-Marketing-Tiep-thi-vi-tri-phat-trien-doanh-nghiep-va-san-phamdich-vu-tai-dia-phuong-do-1-300x134.png 300w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Geo-Marketing-Tiep-thi-vi-tri-phat-trien-doanh-nghiep-va-san-phamdich-vu-tai-dia-phuong-do-1-768x343.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><figcaption id=\"caption-attachment-13199\" class=\"wp-caption-text\">Geo Marketing \u2013 Location marketing develops businesses, products &amp; services locally<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">With the development of current technology, Geo Marketing has become an increasingly popular marketing method in many different industry sectors such as retail, service and tourism. Helping businesses optimize marketing costs and increase interaction with local customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Quy_mo_va_xu_huong\"><\/span><b><span data-contrast=\"auto\">Scale and trend<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ve_quy_mo\"><\/span><b><i><span data-contrast=\"auto\">About the scale<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">In terms of scale, geographic marketing is very diverse. From small businesses to large enterprises, from domestic enterprises to global enterprises. Mainly businesses using this method are mid-range and above enterprises.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ve_xu_huong\"><\/span><b><i><span data-contrast=\"auto\">About the trend<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">The trend of geomarketing will continue to grow in the future. Because due to the resonance of the development of modern technologies and businesses see the importance of reaching local customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Here are some trends:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The development of geolocation technologies such as API, GPS, GIS, etc. has created many new opportunities.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increasingly interested in optimizing marketing costs and increasing interaction with local customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Considered an important part of online marketing strategy when every business is gradually moving from traditional marketing to modern marketing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">The trend of approaching customers online and improving the ability to interact with local customers through online platforms such as social networks, running local ads, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">The growth of the e-commerce market is driving the growth of geomarketing, creating local advertising campaigns to boost online sales and offline sales channels.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_13196\" aria-describedby=\"caption-attachment-13196\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-13196 size-large\" src=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Xu-huong-cua-tiep-thi-dia-ly-se-tiep-tuc-tang-truong-trong-tuong-lai-1024x582.jpg\" alt=\"Xu h\u01b0\u1edbng c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u1ecba l\u00fd s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai\" width=\"800\" height=\"455\" srcset=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Xu-huong-cua-tiep-thi-dia-ly-se-tiep-tuc-tang-truong-trong-tuong-lai-1024x582.jpg 1024w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Xu-huong-cua-tiep-thi-dia-ly-se-tiep-tuc-tang-truong-trong-tuong-lai-18x10.jpg 18w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Xu-huong-cua-tiep-thi-dia-ly-se-tiep-tuc-tang-truong-trong-tuong-lai-300x171.jpg 300w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Xu-huong-cua-tiep-thi-dia-ly-se-tiep-tuc-tang-truong-trong-tuong-lai-768x437.jpg 768w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Xu-huong-cua-tiep-thi-dia-ly-se-tiep-tuc-tang-truong-trong-tuong-lai.jpg 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-13196\" class=\"wp-caption-text\">The trend of geomarketing will continue to grow in the future<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Muc_tieu_cua_tiep_thi_dia_ly\"><\/span><b><span data-contrast=\"auto\">The goal of geomarketing<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">The goal is to optimize the reach of customers in a certain geographical area. To achieve this goal, it is necessary to:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identify potential customers in a certain geographical area. From there, create an effective marketing strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increase interaction with customers through different marketing channels. Thereby creating a close relationship and increasing sales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimize marketing costs by focusing on potential geographic areas. Also remove inefficient geographies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increase competitiveness by finding potential market geographic areas and focusing marketing resources on these regions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improve business efficiency, optimize costs, increase sales and reduce business failure rate.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_13195\" aria-describedby=\"caption-attachment-13195\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-13195 size-full\" src=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Truc-quan-hoa-vi-tri-Tiep-thi-dia-ly-thuc-day-Marketing-3D-cho-doanh-nghiep.jpg\" alt=\"Tr\u1ef1c quan h\u00f3a v\u1ecb tr\u00ed - Ti\u1ebfp th\u1ecb \u0111\u1ecba l\u00fd th\u00fac \u0111\u1ea9y Marketing 3D cho doanh nghi\u1ec7p\" width=\"720\" height=\"540\" srcset=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Truc-quan-hoa-vi-tri-Tiep-thi-dia-ly-thuc-day-Marketing-3D-cho-doanh-nghiep.jpg 720w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Truc-quan-hoa-vi-tri-Tiep-thi-dia-ly-thuc-day-Marketing-3D-cho-doanh-nghiep-16x12.jpg 16w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Truc-quan-hoa-vi-tri-Tiep-thi-dia-ly-thuc-day-Marketing-3D-cho-doanh-nghiep-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-13195\" class=\"wp-caption-text\">Location visualization \u2013 Geomarketing drives 3D Marketing for businesses<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_chinh_cua_tiep_thi_dia_ly\"><\/span><b><span data-contrast=\"auto\">Key elements of geomarketing<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Is a multi-dimensional advertising strategy. Includes many different elements. Here are some key factors:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Dinh_vi_dia_ly\"><\/span><b><i><span data-contrast=\"auto\">Geolocation<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">An important factor in geographic marketing. Determine the position of potential customers and competitors. Thereby helping businesses find potential areas to reach.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Du_lieu_dia_ly\"><\/span><b><i><span data-contrast=\"auto\">Geographic data<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Businesses need geographic data to analyze and make decisions. Includes information about the location, population, age, and income of customers in a given geographic area.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Khach_hang_dia_phuong\"><\/span><b><i><span data-contrast=\"auto\">Local customers<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">It is necessary to understand the needs and consumption habits of local customers to create an effective marketing strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ket_noi_mang_luoi\"><\/span><b><i><span data-contrast=\"auto\">Network connection<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Geomarketing requires the connection between businesses and customers in a certain geographical area. Businesses need to find ways to connect with local customers through different marketing channels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Chien_luoc_tiep_thi_dia_phuong\"><\/span><b><i><span data-contrast=\"auto\">Local marketing strategy<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Businesses need to build a local advertising strategy based on geographical factors. This strategy needs to focus on increasing interaction with local customers and optimizing marketing costs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_13193\" aria-describedby=\"caption-attachment-13193\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13193 size-large\" src=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Map4D-Dong-hanh-cung-doanh-nghiep-phat-trien-ben-vung-1024x768.jpg\" alt=\"Map4D - \u0110\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng\" width=\"800\" height=\"600\" srcset=\"https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Map4D-Dong-hanh-cung-doanh-nghiep-phat-trien-ben-vung-1024x768.jpg 1024w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Map4D-Dong-hanh-cung-doanh-nghiep-phat-trien-ben-vung-1536x1152.jpg 1536w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Map4D-Dong-hanh-cung-doanh-nghiep-phat-trien-ben-vung-16x12.jpg 16w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Map4D-Dong-hanh-cung-doanh-nghiep-phat-trien-ben-vung-300x225.jpg 300w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Map4D-Dong-hanh-cung-doanh-nghiep-phat-trien-ben-vung-768x576.jpg 768w, https:\/\/iotlink.com.vn\/wp-content\/uploads\/2023\/04\/Map4D-Dong-hanh-cung-doanh-nghiep-phat-trien-ben-vung.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-13193\" class=\"wp-caption-text\">Map4D \u2013 Accompanying businesses to develop sustainably<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tom_lai\"><\/span><b><span data-contrast=\"auto\">In short<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Geomarketing is a method of reaching customers in a geographic area to optimize marketing strategies and increase customer engagement. The goal of geomarketing is to identify potential customers, increase engagement. Bring optimization of marketing costs, increase competitiveness and improve business efficiency.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/iotlink.com.vn\/en\/tat-tan-tat-cac-thong-tin-ve-ban-do-quy-hoach\/\"><b><i><span data-contrast=\"none\">All information about planning map<\/span><\/i><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Geomarketing is a new term, used quite a lot in recent times. What is geographic marketing? What are the goals and key factors? Let&#039;s find out with IOTLink through the following article! Map4D digital agricultural map \u2013 Contributing to building [\u2026]<\/p>","protected":false},"author":1,"featured_media":13194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[147,84,57,149,144,146,145],"class_list":["post-13191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-cong-nghe","tag-ban-do-dan-cu","tag-ban-do-du-an","tag-ban-do-so","tag-cong-nghe-so","tag-geo-marketing","tag-marketing-3d","tag-tiep-thi-dia-phuong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v24.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ti\u1ebfp th\u1ecb \u0111\u1ecba l\u00fd l\u00e0 g\u00ec? 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